Actiw produces automated loading equipment, solutions, and services that improve the productivity and safety of industrial loading.

The new management and revamped leadership team of Actiw wanted to update the company’s brand, messaging, and website to support growth and align with their new strategy.

According to Actiw’s new CEO, the Actiw website and sales messages and materials no longer corresponded with their vision. After a bidding process, Actiw chose Atomi’s experts as their partner for updating the brand.

Case Actiw: Main target stage of the end-customer purchase funnel

Actiw’s new value proposition is built together. This gives sales a new kind of main story that supports strategic goals and that the company’s employees can identify with. The same story is also repeated in sales messages across various channels.

The main messages and value proposition of the website were narrativized in joint workshops using the Atomi CoreStory™ service. The company’s management team and salespeople were involved in the workshops.

The goal was to uncover the most important values provided to end customers. Based on the workshops and defined customer values, Atomi’s experts formulated and condensed the value propositions of the company and its services. The website’s text content was also written based on the same values.

The visual identity of the company remained largely unchanged. The three arrows in the logo took on a new meaning. Actiw solves, optimizes, and automates the customer’s internal logistics challenges – Solve. Optimize. Automate.

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Tamtron

Product video of the intelligent industrial weighing solution

Ouman

A concept for international growth marketing

Pinja

Product video helps complex B2B sales

Ouman is the largest manufacturer of HVAC controllers in the Nordic countries, producing 1.4 million products annually. The company has grown from a Finnish controller manufacturer to an international building automation expert. HVAC controllers and related remote technology and cloud services enable improved energy efficiency in buildings.

With Ouman expanding into new markets, the company wanted to redefine and target its main message towards international markets. What are the most significant factors and criteria for competitiveness that appeal to the target audience? What kind of concept could communicate Ouman to new markets?

Case Ouman: Main target stage of the end-customer purchase funnel

The new sales message and its sales-oriented emphasis are currently used to support international sales efforts. The success of the sales message supporting sales relies on the organization’s commitment to the new message, which is why the entire management team was involved in the message development process from an early stage.

Ouman’s key target groups were refined as part of the work done with Atomi. This was based on a recent market research study that analyzed Ouman’s competitive and market situation in relation to its main competitors.

An important factor behind the work was also a major megatrend: sustainable development. Regulating and automating energy consumption in buildings enables fossil-free buildings in the future.

Atomi helped Ouman to sharpen its competitive advantage for its new markets.

The essence of the concretizer offered by Ouman is 3D video animated by Atomi which shows Ouman products as part of the building’s ecosystem. The video can naturally be utilized in other channels too.

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Product video of the intelligent industrial weighing solution

Actiw

Sales supporting brand message and website

Pinja

Product video helps complex B2B sales

Pinja is an expert group in industrial renewal and digitalization. Pinja’s Novi system is an intelligent and mobile maintenance system based on proactive maintenance.

Complex sales require a product video for support. A video creates awareness of the key benefits of the product.

Video production can sometimes pose challenges if filming on customer premises is impossible. In such cases, the focus should be on the most important aspect – the appeal of the video content to different user groups of the product.

Case Pinja: Main target stage of the end-customer purchase funnel

We departed with Pinja’s marketing and product management to break down how the Novi system concretely helps and changes the daily work of its different users. This work brought forth varying values for different users.

The core story of the product video focuses on the value discovered for different user groups. The new video showcases the found value through different personas using the system.

It is not always possible to capture footage of end-users in their daily lives, so visual material was exeptionally sourced from stock video libraries. These raw materials were then combined and animated to showcase various perspectives and user experiences of the Novi operating system. This brought the Novi system’s usage to life across multiple scenarios.

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Tamtron

Product video of the intelligent industrial weighing solution

Actiw

Sales supporting brand message and website

Ouman

A concept for international growth marketing

Konecranes is one of the world’s leading manufacturers of lifting equipment, with customers including the machinery and process industries, shipyards, ports, and terminals. The company provides customers with efficiency-enhancing lifting solutions and maintenance services for all crane brands.

Konecranes’ industrial cranes transparently disclose the actions and choices that increase their carbon footprint throughout the entire life cycle of their products.

Sustainable choices are not just about climate action. As per their strategy, Konecranes has successfully extended and streamlined the life cycle of their equipment. These choices help to increase both their customers’ and their own carbon footprint in a concrete way, while reducing their own carbon footprint.

Reducing carbon footprint refers to the positive environmental impact that products or services bring to customers and their customers. Therefore, sustainable choices produce concrete benefits for customers’ business operations.

Case Konecranes: Main target stage of the end-customer purchase funnel

Konecranes industrial cranes now have a sustainability cover story and visualization that can be utilized in both internal and external communication. Sustainable solutions from companies will have an increasingly important role in the near future, not just as strategic goals.

Summarizing the climate impacts of various stages of crane product lifecycles into one concise story is not a simple task. The video’s storyline was constructed together such that each stage of the lifecycle had its own little story. This way, even a fairly long video remains engaging.

To present the lifecycle of Konecranes industrial cranes, a dedicated circular visualization was created, reminiscent of the circular economy. The visualization highlights all the steps in the crane’s lifecycle.

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Tamtron

Product video of the intelligent industrial weighing solution

Actiw

Sales supporting brand message and website

Ouman

A concept for international growth marketing